TY  - BOOK
AU  - Charles Marsh
AU  - David W. Guth
AU  - Bonnie Poovey Short
TI  - Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
SN  - 9780205591626
U1  - 808.066 
PY  - 2008///
CY  - Boston
PB  - Short Solutions
KW  - Business Report Writing -- Problems, Exercises, Etc
KW  - Business Writing -- Problems, Exercises, Etc
KW  - English Language -- Business English -- Problems, Exercises, Etc
KW  - Language
KW  - English Language
N1  - Age Group: Adult;  Includes index
N2  - "Strategic Writing "emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, "Strategic Writing 2nd edition "is the ideal writing guide for public relations as well as for other disciplines
ER  -