TY  - BOOK
AU  - Saunders, Mark
TI  - Research methods for business students
SN  - 9780273716860
U1  - 650.07 
PY  - 2009///
CY  - New York
PB  - Prentice Hall
KW  - (MASB-2410) Business Research Methods
N1  - The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.; Includes bibliographical references and index
ER  -