Zikmund, William G <br/><br/>
Customer relationship management : integrating marketing strategy and information technology 

 -  Wiley  2003 
 - xix, 179 p. : ill. ; ; 24 cm. 
<br/><br/> Age Group: Adult   Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780471271376 
<br/><br/><label>Dewey Class. No.: </label>658.812