Crawford, Frederick A <br/><br/>
The myth of excellence : why great companies never try to be the best at everything 

 - 1st 
 - New York  Crown Business  c2001 
 - xviii, 251 p. : ill. ; ; 25 cm. 
<br/><br/> Age Group: Adult   Includes bibliographical references (p. 239-241) and index. 
<br/><br/><label>ISBN: </label>9780609608203 
<br/><br/><label>Dewey Class. No.: </label>CRA 302.2