TY  - BOOK
AU  - Crawford, Frederick A
TI  - The myth of excellence : why great companies never try to be the best at everything
SN  - 9780609608203
U1  - CRA 302.2 
PY  - 2001///
CY  - New York
PB  - Crown Business
N1  - Age Group: Adult;  Includes bibliographical references (p. 239-241) and index
ER  -