Wileman, Andrew <br/><br/>
Retail power plays : from trading to brand leadership : strategies for building retail brand value 

 -  Macmillan Business  1997 
 - xvi, 280 p. : ill. (some col.) ; ; 24 cm. 
<br/><br/> Age Group: Adult   Includes index. 
<br/><br/><label>ISBN: </label>9780333685273 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Retail trade -- Management
<br/><br/><label>Dewey Class. No.: </label>658.87