Drummond, Graeme <br/><br/>
Strategic marketing : planning and control 

 - Oxford ; Boston  1999 
 - xiii, 176 p. : ill. ; ; 25 cm. 
<br/><br/> Age Group: Adult   Includes bibliographical references and index.   "Student"--Cover.   "Published in association with The Chartered Institute of Marketing." 
<br/><br/><label>ISBN: </label>9780750644822 
<br/><br/><label>Dewey Class. No.: </label>658.8`4