TY  - BOOK
AU  - Drummond, Graeme
TI  - Strategic marketing : planning and control
SN  - 9780750644822
U1  - 658.8`4 
PY  - 1999///
CY  - Oxford ; Boston
N1  - Age Group: Adult;  Includes bibliographical references and index.; "Student"--Cover.; "Published in association with The Chartered Institute of Marketing."
ER  -