Bagozzi, Richard <br/><br/>
Marketing management 

 -  Prentice Hall  c1998 
 - xxii, 718 p. : col. ill. ; ; 27 cm. 
<br/><br/> Age Group: Adult   Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780023051623 
<br/><br/><label>Dewey Class. No.: </label>658.8