Enis, Ben <br/><br/>
Marketing classics : a selection of influential articles 

 - 8th 
 -  Prentice Hall  1995 
 - xii, 612 p. : ill. ; ; 24 cm. 
<br/><br/> Age Group: Adult   Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780205159888 
<br/><br/><label>Dewey Class. No.: </label>658.8