Jeannet, Jean-Pierre <br/><br/>
Global marketing strategies 

 - 4th ed. 
 - Boston  Houghton Mifflin  c1998 
 - xxi, 918 p. : ill. ; ; 24 cm. 
<br/><br/> Age Group: Adult   Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780395871621 
<br/><br/><label>Dewey Class. No.: </label>658.848