TY  - BOOK
AU  - Thomas, Robert J., 1944-
TI  - New product development : managing and forecasting for strategic success
SN  - 9780471572268
U1  - 658.5`75 
PY  - 1993///
CY  - New York
PB  - J. Wiley
N1  - Age Group: Adult;  Includes bibliographical references (p. 319-338) and indexes
ER  -