TY  - BOOK
AU  - Hussey, D. E. (David E.)
TI  - Strategy and planning : a manager's guide
SN  - 9780471987185
U1  - 658.401 
PY  - 1999///
CY  - Chichester, England ; New York
PB  - Wiley
KW  - Business Planning
KW  - Strategic planning
N1  - Age Group: Adult;  Introduction -- 1. Modern concepts of strategic management -- 2. Vision and purpose -- 3. The corporate appraisal -- 4. Analysing the competitive arena -- 5. Risk and uncertainty -- 6. Strategic thinking -- 7. A closer look at strategy -- 8. A portfolio approach to strategy -- 9. Marketing strategy -- 10. Manufacturing strategy -- 11. Financial planning -- 12. Planning for human resources -- 13. Project plans: capital investment appraisal -- 14. Implementing strategic change -- 15. A process of strategic management -- Index.; Includes bibliographical references and index
ER  -