Davies, Adrian <br/><br/>
The strategic role of marketing : understanding why marketing should be central to your business strategy 

 - London ; New York  McGraw-Hill Book Co.  1995 
 - ix, 205 p. : ill. ; ; 24 cm. 
<br/><br/> Age Group: Adult   Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077078546 
<br/><br/><label>Dewey Class. No.: </label>658.8`02