TY  - BOOK
AU  - Winner, Paul
TI  - Effective PR management : a guide to corporate survival
SN  - 9780749409975
U1  - 659.2 
PY  - 1993///
CY  - London
PB  - Kogan Page
KW  - Corporate Image
KW  - Corporations -- Public Relations
N1  - Age Group: Adult;  Includes bibliographical references (p. 189-191) and index
ER  -