TY  - BOOK
AU  - Keller, Kevin Lane, 1956-
TI  - Strategic brand management : building, measuring, and managing brand equity
SN  - 9780131006706
U1  - 658.827 
PY  - 2003///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Brand Name Products -- Management
N1  - Age Group: Adult;  Includes bibliographical references and index
ER  -