Keegan, Warren J <br/><br/>
Global marketing management 

 - 7th ed. 
 -  Prentice Hall  c2002 
 - xxv, 617 p. : ill. ; ; 27 cm. 
<br/><br/> Age Group: Adult   Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780130615060 
<br/><br/><label>Dewey Class. No.: </label>658.848