Belch, George E. (George Eugene) <br/><br/>
Advertising and promotion: an integrated marketing communications perspective 

 - 6th 
 - Boston  McGraw Hill  2004 
 - xxvi, 779, [67] p. : col. ill. ; ; 28 cm. 
 - The McGraw-Hill/Irwin series in marketing .
<br/><br/><label>ISBN: </label>9780071214384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB-267) Integrated marketing communications<br/>(UGB-362) Global Entrepreneurship and Innovation
<br/><br/><label>Dewey Class. No.: </label>659.1