Reich, Allen Z <br/><br/>
Marketing management for the hospitality industry : a strategic approach 

 - New York  Wiley  1997 
 - xix, 530 p. : ill. ; ; 25 cm. 
<br/><br/> Age Group: Adult   Includes bibliographical references (p. 515-522) and index. 
<br/><br/><label>ISBN: </label>9780471310129 
<br/><br/><label>Dewey Class. No.: </label>647.94`0