TY  - BOOK
AU  - Reich, Allen Z
TI  - Marketing management for the hospitality industry : a strategic approach
SN  - 9780471310129
U1  - 647.94`0 
PY  - 1997///
CY  - New York
PB  - Wiley
N1  - Age Group: Adult;  Includes bibliographical references (p. 515-522) and index
ER  -