TY  - BOOK
AU  - Temporal, Paul
TI  - Branding in Asia : the creation, development, and management of Asian brands for the global market
SN  - 9780471479109
U1  - 658.827 
PY  - 2001///
CY  - Singapore ; New York
PB  - Wiley
N1  - Age Group: Adult;  Includes bibliographical references and index
ER  -