Entrepreneurship : strategies and resources - Dollinger, Marc J (Prentice Hall, 1999)
Age Group: Adult
A framework for entrepreneurship -- Resources and capabilities -- The environment for entrepreneurship -- Entrepreneurial strategies -- The business plan -- Marketing the new venture -- Foundations of new venture finance -- Securing investors and structuring the deal -- Creating the organization -- Corporate venturing, networking, and franchising -- Case 1 : Prolingua -- Case 2 : Fumero Artfabrics, Inc. -- Case 3 : e-station -- Case 4 : TV Answer : an interactive video data service -- Case 5 : Blitz -- Case 6 : Bright Ideas -- Case 7 : Rubio's : home of the fish taco -- Case 8 : Suzy's Zoo -- Case 9 : Potatoquick! -- Case 10 : Windsor Industries, Inc.
Includes bibliographical references and index.
Keywords: Entrepreneurship; New business enterprises