TY  - BOOK
AU  - Dollinger, Marc J
TI  - Entrepreneurship : strategies and resources
SN  - 9780137459933
U1  - 658.4'21 
PY  - 1999///
PB  - Prentice Hall
KW  - Entrepreneurship
KW  - New business enterprises
N1  - Age Group: Adult;  A framework for entrepreneurship -- Resources and capabilities -- The environment for entrepreneurship -- Entrepreneurial strategies -- The business plan -- Marketing the new venture -- Foundations of new venture finance -- Securing investors and structuring the deal -- Creating the organization -- Corporate venturing, networking, and franchising -- Case 1 : Prolingua -- Case 2 : Fumero Artfabrics, Inc. -- Case 3 : e-station -- Case 4 : TV Answer : an interactive video data service -- Case 5 : Blitz -- Case 6 : Bright Ideas -- Case 7 : Rubio's : home of the fish taco -- Case 8 : Suzy's Zoo -- Case 9 : Potatoquick! -- Case 10 : Windsor Industries, Inc.; Includes bibliographical references and index
ER  -