Cravens, David W <br/><br/>
Strategic marketing 

 - 9th ed. 
 - Boston  McGraw-Hill Irwin  c2009 
 - xv, 784 p. : ill., map ; ; 27 cm. 
<br/><br/> Age Group: Adult   Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780073381008 
<br/><br/><label>Dewey Class. No.: </label>658.802