Belch, George E. (George Edward), 1951- <br/><br/>
Advertising and promotion : an integrated marketing communications perspective 

 - 8th 
 - Boston  McGraw-Hill Irwin  2009 
 - xxv, 838 p. : col. ill. ; ; 29 cm. 
<br/><br/><label>ISBN: </label>9780071284400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB-267) Integrated marketing communications
<br/><br/><label>Dewey Class. No.: </label>659.1