Quester, Pascale G <br/><br/>
Basic marketing : a managerial perspective 

 - 3rd Australasian ed. 
 - Sydney  McGraw Hill  2001 
 - xvi, 743 p. : ill. (some col) ; ; 28 cm. 
<br/><br/> Age Group: Adult   Audience: Tertiary students.   v.1 Text -- v.2 Learning aid.   Includes bibliographical references   Previous ed.: Basic marketing : a managerial approach, 1997.   Includes index. 
<br/><br/> Prepares students for taking an active part in the business world by providing them with a strategy for learning and for practice. The new edition has an even stronger emphasis on strategy planning and marketing decision process. There are over 40 mew cases drawn from the entire Asia-Pacific region. 
<br/><br/><label>ISBN: </label>9780074708354 
<br/><br/><label>Dewey Class. No.: </label>658.800