TY  - BOOK
AU  - Quester, Pascale G
TI  - Basic marketing : a managerial perspective
SN  - 9780074708354
U1  - 658.800 
PY  - 2001///
CY  - Sydney
PB  - McGraw Hill
N1  - Age Group: Adult;  Audience: Tertiary students.; v.1 Text -- v.2 Learning aid.; Includes bibliographical references; Previous ed.: Basic marketing : a managerial approach, 1997.; Includes index
N2  - Prepares students for taking an active part in the business world by providing them with a strategy for learning and for practice. The new edition has an even stronger emphasis on strategy planning and marketing decision process. There are over 40 mew cases drawn from the entire Asia-Pacific region
ER  -