Perreault, William D <br/><br/>
Basic marketing : a global-managerial approach 

 - 14th ed. 
 - Boston  McGraw Hill  2002 
 - System requirements for accompanying computer laser disk: Windows 95 or higher Pentium. xxxii, 815 [28] p. : col. ill., maps ; ; 28 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Age Group: Adult   Includes bibiliographical references (p. 754-810) and indexes.   A variety of multi-media instructional aids, including a Web site, are available to support the text. 
<br/><br/><label>ISBN: </label>9780071121101 
<br/><br/><label>Dewey Class. No.: </label>658.8