TY  - BOOK
AU  - Perreault, William D
TI  - Basic marketing : a global-managerial approach
SN  - 9780071121101
U1  - 658.8 
PY  - 2002///
CY  - Boston
PB  - McGraw Hill
N1  - Age Group: Adult;  Includes bibiliographical references (p. 754-810) and indexes.; A variety of multi-media instructional aids, including a Web site, are available to support the text
ER  -