Belch, George E <br/><br/>
Advertising and promotion: an integrated marketing communications perspective 

 - 7th 
 - Boston  McGraw-Hill Irwin  2007 
 - xxvi, 820 p. : col. ill. ; ; 29 cm. 
<br/><br/><label>ISBN: </label>9780071105897 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB-267) Integrated marketing communications<br/>(UGB-362) Global Entrepreneurship and Innovation
<br/><br/><label>Dewey Class. No.: </label>659.1