TY  - BOOK
AU  - Belch, George E
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9780071105897
U1  - 659.1 
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - (UGB-267) Integrated marketing communications
KW  - (UGB-362) Global Entrepreneurship and Innovation
ER  -