Kotler, Philip <br/><br/>
A framework for marketing management 

 -  Prentice Hall  c2001 
 - xv, 352 p. : ill. ; ; 24 cm. 
<br/><br/> Age Group: Adult   Includes bibliographical references and index.   "'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface. 
<br/><br/><label>ISBN: </label>9780130185259 
<br/><br/><label>Dewey Class. No.: </label>658.8