TY  - BOOK
AU  - Kotler, Philip
TI  - A framework for marketing management
SN  - 9780130185259
U1  - 658.8 
PY  - 2001///
PB  - Prentice Hall
N1  - Age Group: Adult;  Includes bibliographical references and index.; "'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface
ER  -