Zikmund, William G <br/><br/>
Exploring marketing research 

 - 7th ed. 
 - Fort Worth  Dryden Press  c2000 
 - xxxiii, 812 p. : ill. (some col.) ; ; 29 cm. 
 - The Dryden Press series in marketing .
<br/><br/> Age Group: Adult   Includes bibliographical references (p. [797]-804) and index. 
<br/><br/><label>ISBN: </label>9780030262180 
<br/><br/><label>Dewey Class. No.: </label>658.83