TY  - BOOK
AU  - Zikmund, William G
TI  - Exploring marketing research
SN  - 9780030262180
U1  - 658.83 
PY  - 2000///
CY  - Fort Worth
PB  - Dryden Press
N1  - Age Group: Adult;  Includes bibliographical references (p. [797]-804) and index
ER  -