Kotler, Philip <br/><br/>
Marketing for hospitality and tourism 

 - 4th 
 - Upper Saddle River, NJ  Pearson Prentice Hall  2006 
 - xxiv, 932 p. : col. ill. ; ; 26 cm. 
<br/><br/><label>ISBN: </label>9780132017732 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(MASB-2901) Tourism and Hospitality Sales and Promotion
<br/><br/><label>Dewey Class. No.: </label>647.940