Zikmund, William G <br/><br/>
Exploring marketing research 

 - 8th ed. 
 - Mason, Ohio  Thomson/South-Western  c2003 
 - xxi, 744 p. : ill. (some col.) ; ; 29 cm. 
<br/><br/> Age Group: Adult   Includes bibliographical references (p. 729-738) and index.   Various multi-media instructional materials, including a web site, are available to supplement the text. 
<br/><br/><label>ISBN: </label>9780324181487 
<br/><br/><label>Dewey Class. No.: </label>658.83