TY  - BOOK
AU  - Zikmund, William G
TI  - Exploring marketing research
SN  - 9780324181487
U1  - 658.83 
PY  - 2003///
CY  - Mason, Ohio
PB  - Thomson/South-Western
N1  - Age Group: Adult;  Includes bibliographical references (p. 729-738) and index.; Various multi-media instructional materials, including a web site, are available to supplement the text
ER  -