Aaker, David A <br/><br/>
Marketing research 

 - 5th ed. 
 - New York  Wiley  c1995 
 - xvi, 783 p.: ill.; ; 26 cm. 
<br/><br/> Age Group: Adult   Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780471552543 
<br/><br/><label>Dewey Class. No.: </label>658.83