Kotler, Philip <br/><br/>
Marketing 

 - 4th 
 - Sydney  Prentice Hall  1998 
 - xxiii, 910 p. : ill. (some col.) ; ; 26 cm. 
<br/><br/> Age Group: Adult   Audience: Tertiary students.   Bibliography: p. 857-870.   Includes index.   Previous ed.: Marketing in Australia. 3rd ed. New York ; Sydney : Prentice-Hall, 1994. 
<br/><br/><label>ISBN: </label>9780724806867 
<br/><br/><label>Dewey Class. No.: </label>658.800