TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing
SN  - 9780724806867
U1  - 658.800 
PY  - 1998///
CY  - Sydney
PB  - Prentice Hall
N1  - Age Group: Adult;  Audience: Tertiary students.; Bibliography: p. 857-870.; Includes index.; Previous ed.: Marketing in Australia. 3rd ed. New York ; Sydney : Prentice-Hall, 1994
ER  -