Wicks, Jan LeBlanc <br/><br/>
Media management : a casebook approach 

 - 3rd ed. 
 - Mahwah, NJ  Lawrence Erlbaum  c2004 
 - x, 326 p. : ill. ; ; 23 cm. 
 - LEA's communication series .
<br/><br/> Age Group: Adult   Includes bibliographical references (p. 301-314) and indexes. 
<br/><br/><label>ISBN: </label>9780805847154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media -- Management -- Case Studies
<br/><br/><label>Dewey Class. No.: </label>302.230