TY - BOOK AU - Davis, Kevin TI - Getting into your customer's head : 8 secret roles of selling your competitors don't know SN - 9780812926286 U1 - 658.85 PY - 1996/// CY - New York PB - Times Business KW - Consumer behavior KW - Selling N1 - Age Group: Adult; Includes bibliographical references (p. 288-292) and index ER -