TY  - BOOK
AU  - Robert, Michel
TI  - Strategy Pure and Simple: How Winning Companies Dominate Their Competitors: No. 2
SN  - 9780070531338
U1  - 658.4'01 
PY  - 1998///
CY  - New York
PB  - McGraw Hill
KW  - Competition
KW  - Strategic Planning -- United States
KW  - Success in Business -- United States
KW  - Strategic Planning
KW  - Success in business
N1  - Age Group: Adult;  Includes bibliographical references (p. 256-260) and index
N2  - Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations
ER  -