TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 9780131357976
U1  - 658.8 
PY  - 2009///
PB  - Pearson Prentice Hall
KW  - (UGB266)  Marketing Management and Metrics
KW  - (UGB367) Branding and Reputation Management
N1  - eBook Details: Kotler, Philip; Keller, Kevin Lane (2006) Marketing Management 12th edition
ER  -