Jobber, David <br/><br/>
Principles and Practice of Marketing 

 - 4th 
 - Madrid  McGraw Hill  2001 
 - xxiv, 823p, ill ; 
 - Principles of Marketing .
<br/><br/><label>ISBN: </label>9780077107086 
<br/><br/><label>Dewey Class. No.: </label>658.8