Webster, Frederick E <br/><br/>
Market-driven management : using the new marketing concept to create a customer-oriented company 

 - New York  Wiley  1994 
 - xiv, 319 p. ; ; 27 cm. 
 - Visual Quickstart Guide .
<br/><br/> Age Group: Adult   Includes bibliographical references (p. 295-307) and index. 
<br/><br/><label>ISBN: </label>9780471595762 
<br/><br/><label>Dewey Class. No.: </label>658.8`12