TY  - BOOK
AU  - Webster, Frederick E
TI  - Market-driven management : using the new marketing concept to create a customer-oriented company
SN  - 9780471595762
U1  - 658.8`12 
PY  - 1994///
CY  - New York
PB  - Wiley
N1  - Age Group: Adult;  Includes bibliographical references (p. 295-307) and index
ER  -