TY  - BOOK
AU  - Lovelock, Christopher
TI  - Services Marketing : People, Technology, Strategy
SN  - 9780136118749
U1  - 658.8 
PY  - 2011///
CY  - USA
PB  - Prentice Hall
N1  - Age Group: Adult;  Includes Indexes, Credits and Glossary
ER  -