Gary Armstrong, Philip T. Kotler <br/><br/>
Marketing: An Introduction 

 - 10th 
 - Upper Saddle River, NJ  Pearson Prentice Hall  2011 
 - xxxiii, 502, [118] p. : col. ill. ; ; 28 cm. 
<br/><br/> Age Group: Adult   Includes bibliographical references (p. R1-R23) and indexes. 
<br/><br/> How do we get you moving?     By placing you-the customer-in the driver's seat.   Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. 
<br/><br/><label>ISBN: </label>9780273750017 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Business<br/>Marketing<br/>Academic<br/>Textbooks<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8